Habitual
Habitual
A take on an e-commerce Application which helps provide tailored recommendations to each individual.
A take on an e-commerce Application which helps provide tailored recommendations to each individual.

The thought process
The thought process
The main objective of the application was to make the shopping experience streamlined. so through every step the idea that I worked with was to make sure that the user get spoon-fed their next step.
The main objective of the application was to make the shopping experience streamlined. so through every step the idea that I worked with was to make sure that the user get spoon-fed their next step.
User onboarding
User onboarding
When a new user joins the application, the first thing the app does is understand the users interests and then organize a neatly arranged collection specifically for them.
When a new user joins the application, the first thing the app does is understand the users interests and then organize a neatly arranged collection specifically for them.


User flow map for the onboarding process
User flow map for the onboarding process
Prototype of the onboarding process for the MVP version
Prototype of the onboarding process for the MVP version
How I envisioned the shopping experience
How I envisioned the shopping experience
Fast. That’s how I wanted the checkout to feel. Users tend to second-guess their decisions when there’s even a little bit of friction. Making the process feel like one smooth, uninterrupted motion helps calm those doubts and assures them everything is going as it should. It’s simple, get them through quickly, confidently, and without hesitation.
Fast. That’s how I wanted the checkout to feel. Users tend to second-guess their decisions when there’s even a little bit of friction. Making the process feel like one smooth, uninterrupted motion helps calm those doubts and assures them everything is going as it should. It’s simple, get them through quickly, confidently, and without hesitation.

User flow map for a user making a purchase
User flow map for a user making a purchase
Prototype of the purchasing process for the MVP version
Prototype of the purchasing process for the MVP version

V1 of the Home page, profile and the product page.
V1 of the Home page, profile and the
product page.

MVP of the Home page, profile and the product page.
MVP of the Home page, profile and the
product page.

The approach
The approach
Having a clear vision of what I wanted from the app pushed me to stick with decisions I might have otherwise tried to work around. It forced me to ideate and rethink the process multiple times, pushing me to build several prototypes. I experimented with the placement of key CTAs to see which position worked best. In the end, it helped me understand the user better and, at the same time, challenged me to grow—especially since the learning curve was steep.
Having a clear vision of what I wanted from the app pushed me to stick with decisions I might have otherwise tried to work around. It forced me to ideate and rethink the process multiple times, pushing me to build several prototypes. I experimented with the placement of key CTAs to see which position worked best. In the end, it helped me understand the user better and, at the same time, challenged me to grow—especially since the learning curve was steep.